Marketing+Mix+Team+Assignment

Here is the version I am planning to submit at 7:30 p.m. tonight CST (8:30 p.m. EST... it is due by 9:00 EST): Scott, you haven't added any narrative for the two companies you covered. If you get that to me by 7:15 our time, I will include those before I submit our assignment.

- Irene





Powerpoint due Sunday, October 18 by 9:00 EST (I'm assuming we should turn in worksheets as well?)
 * **Instructions ** || Many products or services are similar to the product or service of other manufacturers or service providers. Effective marketing is to try to find as many Unique Selling Points(USPs) as you can, so that potential customers choose your firm rather than a competitor.The Marketing Mix helps marketers to package their products or services in different bundles to appeal to the different markets they will be trying to attract.

For example: 1. What product features may appeal to different market segments? 2. Do they offer a range of price points to appeal to many market segments — or do they focus on one or just a few segments?
 * The product or service for each team is on the attached file you should download **.

Use Worksheet 1 to fill in the features from up to four competitors that you have researched using their Web sites and put them under the appropriate headings.

Use Worksheet 2 to identify up to four target markets and compare the differences among them, showing the selected market(s) and what makes them a unique market segment, using segmentation criteria presented in the lessons or the text. (By the way, a market segment would never be something as general as, for example, “Anyone who likes xxxx..”)


 * __Deliverable:__ Submit a PowerPoint file (No more than six slides plus title page) that presents your findings and conclusions.** Use the Notes feature in PowerPoint to provide the commentary you would use if you were presenting this to a real time audience. ||